Minyoung Joo explore the intersection of digital materiality, embodiment, and sensory perception, questioning how presence is established in both digital and physical environments. Through interactive installations, VR experiences, and speculative design, her work investigates the role of touch in bridging the gap between material and immaterial spaces. Her projects aim to redefine immersion, challenging conventional boundaries between the virtual and the tangible.
Phenomenology, experience and virtual space.
Minyoung begins each project by forming research questions, gathering scientific data, and analyzing insights. spatial storytelling.
I initially came to ArtCenter because of its strong reputation in industrial and transportation design. The model shop and hands-on materials matched my interests. But more importantly, I wanted to shift away from designing for aesthetics and focus more on research. My undergraduate studies already emphasized form and craft, so I wanted to ask deeper questions like, “Why am I making this?” and learn how to deliver research findings effectively through design.
My thesis project, which explores materiality through virtual experiences using VR, has been the most exciting. It was the first time I applied immersive technology to help visualize abstract concepts.
Unlike many who design first and use research to justify it, I start with research and let design support it. If it's a design-driven project, the visual elements—color, form, layout—guide the direction. But if it's research-driven, I begin by framing research questions, reading extensively, collecting insights, and building a presentation deck to find the clearest way to communicate those insights.
I talk to people—friends, professors, even my parents. Conversations help shift my perspective and often reveal new angles that move the project forward.
Go all in. Invest 100% in your assignments and always know what you want to express. The more intention you bring, the more meaningful the work becomes.
Like in MDP, my work often involves VR, AR, and speculative design tools. These technologies are not just tools—they expand how we think and what we can express through design.
I didn’t at first. I used to focus on practical goals—making projects visually appealing or functional. But over time, I realized many companies view designers as just executional tools, and that creates anxiety about being replaceable. Developing a personal style comes through deep reflection, observation, and consistent practice. For me, it’s rooted in research, concept, and materiality.
It started when I built my portfolio. Putting everything together helped me reflect and recognize where my strengths were. That process of looking back helped me find clarity in my design direction.
Materiality and physicality are core themes in my work. I draw inspiration from exhibitions, museums, lectures, and conversations. I also let intuition guide me—I follow the flow. A major turning point was a project with Caltech, where I discovered data visualization and coding. That opened up a new world of tools and thinking.
I want to become a researcher—possibly in a lab, agency, or academia. I'm considering a PhD because I want to focus more on research than traditional design practice.
